Adina Reay expands into luxury bridal market

Adina Reay, a lingerie business that has been designing and manufacturing luxury lingerie in the UK for women with fuller cup sizes since 2013, is launching its first bridal collection.

The company promises to use only the finest quality fabrics in the specialist collection, which is cut to provide support whilst still being delicate, modern, provocative, and highly luxurious.

Sharon Lake, founder of Adina Reay explains: “We want to provide beautiful lingerie that makes you feel good about yourself and that works with your shape rather than moulding you into a preformed silhouette. Pieces that look and feel the same in a G cup as they do in a DD, that are stunning in their own right irrespective of size and that inspire confidence.

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“The result is underwear that liberates DD+ cup sized women from having to let their bra dictate their clothing. What you wear next to your skin should be at the very least as beautiful as what you show on the outside, especially on your wedding day.”

Adina Reay challenges traditional patterns by using whisper-fine yet strong fabrics to create panels that maximise support within the cup. This reduces the coverage over the bust, sides and back of the garment as well as avoiding overly-wide straps.

“Whilst focus remains on these hidden structural elements, the collection comprises of pieces created with the highest artisan-quality; leavers laces, bespoke Austrian embroideries, satins and tulles to create pieces which appeal equally to women of smaller cup sizes as they do to Adina Reay’s customer,” the company says.

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