International lingerie label Triumph has announced actress Liv Tyler as the face of its premium Triumph Essence brand.
Tyler will front a global campaign shot by renowned fashion photographer, Rankin, marking an exciting new direction for Triumph Essence.
Releasing teaser images today (above and below), Triumph said the AW17 campaign celebrates female sensuality and body confidence.
Triumph global head of brand Suzanne McKenna said: “Liv Tyler encapsulates everything synonymous with Triumph Essence. Beautiful, elegant and exuding female confidence. She truly is a modern woman in every sense, a mother and actress with a fierce sense of femininity that women across the world can relate to. It is her genuine spirit that translates into our new campaign for Triumph Essence and we are thrilled to be working with her.”
Tyler commented: “I am so honoured to be working with Triumph, a brand I have known and admired for so many years. It has such history! The Triumph Essence collection is really special and has both a playful, feminine and chic style, which I love. I can’t wait to see it launch later this year.”
The Triumph Essence campaign will be seen in print, online and in retail from October 2017 and follows the launch of the recent global Triumph brand campaign, ‘Find the One for Every You’, also shot by Rankin.