Agent Provocateur named Australian fashion model and actress Abbey Lee Kershaw as the face and body of its AW16 campaign.
The announcement comes ahead of the release of the erotic-psychological horror film, The Neon Demon, which Kershaw stars in alongside Elle Fanning and Keanu Reeves.
In new images, shot by famed photographer Mario Sorrenti, she models a collection of lingerie inspired by Agent Provocateur’s brand heritage.
“For twenty years, Agent Provocateur has been creating the sexiest lingerie in the world. Twenty years at the top means that we know more about the woman in the underwear than most,” the brand said in a statement.
“We know that if there is no woman, there is no underwear, and for Autumn Winter 2016 we have built on our brand heritage to create an all-encompassing collection of lingerie for that woman.”
The underwear chosen for the campaign represents a new focus of the brand – to cater to the modern woman with a range of pieces that can be mixed and matched for any occasion, and in a range of prices.
Highlights include a rubberised Chantilly lace corset and a mesh bra finished with floral lace appliqués.