Active makes return to Moda as lingerie and swimwear line-up confirmed

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Lingerie brand Active is to make a return to Moda Lingerie & Swimwear, as the show confirms its line-up for the February 2017 edition in Birmingham.

Having seen a successful launch in summer, Active will return to Moda Lingerie & Swimwear in two month’s time.

Targeting the contemporary active and wellness consumer, the area will present collections by Bjorn Borg, Acai Activewear and Leg Code, as well as sports diffusion lines such as Anita Active and Freya Active.

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“Retailers said that this is exactly what they need in store,” said Bjorn Borg’s key account manager, Neil Smith, after the launch of Active at Moda.

“I was overwhelmed by the reaction of buyers and had already exceeded my sales expectations an hour into the first day. The overall consensus was that ath-leisure is a key focus right now.”

A full list of lingerie and swimwear exhibitors can be seen HERE.

The latest announcement comes as an independent retailer called for large lingerie brands to make a return to Moda.

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