ABOUT launches Superpowers campaign

Lithuanian underwear and loungewear brand ABOUT has unveiled its Fit the Benefit campaign, based on the idea of superpowers.

The campaign invites customers to discover its innovative fabrics that contain skin-caring properties like silver ions, silk proteins, aloe vera and beeswax.

Each fabric treatment stands for a different superpower, such as Moisturising, Hygienic, Comfortable and Breathable.

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Click play to view ABOUT’s campaign video