Aberdeen lingerie boutique plans charity bra fit

The owner of a Scottish independent lingerie retailer is aiming to play her part in raising money for Breast Cancer Awareness Month by hosting a special fitting day later this month.

Aberdeen-based De-Zire, which was set up by Susan Evans seven years ago, is inviting women to its store on Saturday 24 October, where it plans to generate funds for breast cancer awareness charity CoppaFeel!.

Evans will be on hand to fit women for bras to suit their shape and size, and aims to educate customers on the benefits of wearing correctly-fitting lingerie. A CoppaFeel! Representative will also be at the boutique to give guidance on how to check for signs of breast cancer.

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As well as donating money from the fitting day, Evans has generously pledged to give 15% of De-Zire’s takings during October to the charity.

She said: “While most women are aware of breast cancer, many forget to take the steps to have a plan to detect the disease in its early stages and encourage others to do the same.

“Since opening the boutique I have been dedicated to changing the attitudes of women and young girls towards lingerie shopping, and I hope that the fitting days demonstrate the importance of women caring forthemselves, while raising money for such a worthy cause.”

De-Zire is one of the only independent lingerie shops in Aberdeen and indeed the north-east of Scotland.

It stocks a range of lingerie brands, including Maison Lejaby, Aubade, Prima Donna, Charnos, HOTmilk maternity and DKNY lounge sleepwear.

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