Abbey Clancy becomes new face of Ultimo

British lingerie model and Strictly Come Dancing finalist Abbey Clancy has been selected as the new face and body of Ultimo.

Clancy will take over from Luisana Lopilato, who launched her final campaign with the lingerie brand last week.

Ultimo founder Michelle Mone said: “I’m delighted to announce that Abbey is the new face and body of Ultimo. She’s a modern beauty, feminine and fashion-forward, which perfectly reflects our forthcoming collection.”

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The model will star in Ultimo’s SS14 campaign, showcasing the enhanced ‘Miracle Solutions’ range and new fashion lines, which cater for women from A through to DD cups.

The campaign will coincide with the launch of the label’s new website.

Argentine model Lopilato decided to take a step back from Ultimo after giving birth to her first child with husband Michael Buble.

 

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