Australian swimwear designer Nikki Lee Penny is renaming her brand, currently known as A.T.G. Women, and changing it to N.L.P. Women, starting this summer.
The decision to rebrand comes from a desire to create a stronger relationship between the products, the designer and the public, according to a press release.
Speaking about the company’s move forward, Penny stated: “we’ve come into our own, emancipated, strong, and with an entire brand culture behind us.”
N.L.P. plans to debut its new website, complete with an e-boutique, soon, along with a redesigned logo and a fresh collection of neoprene swimsuits.