A.T.G. Women becomes N.L.P. Women

Australian swimwear designer Nikki Lee Penny is renaming her brand, currently known as A.T.G. Women, and changing it to N.L.P. Women, starting this summer.

The decision to rebrand comes from a desire to create a stronger relationship between the products, the designer and the public, according to a press release.

Speaking about the company’s move forward, Penny stated: “we’ve come into our own, emancipated, strong, and with an entire brand culture behind us.”

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N.L.P. plans to debut its new website, complete with an e-boutique, soon, along with a redesigned logo and a fresh collection of neoprene swimsuits.

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