Maternity and nursing lingerie brand Hotmilk has kicked off a UK initiative to search for ten models to star in its 2015 campaign.
On Monday, the company whittled down the entries to 30 finalists, either pregnant or nursing, and has already received 3500 votes from the public.
The ten winners, representing cup sizes A-J, will be revealed on April 27 and will star in a photoshoot in London on May 20.
Hotmilk director Lisa Ebbing said: “It’s going to be so amazing to have all these different body shapes and sizes represent Hotmilk, and all women that have gone through such dramatic changes to their bodies through being pregnant and nursing.”
The winners will also receive £300 in Hotmilk lingerie and a £200 Supa pushchair by Cosatto.