99p Store launches bum boosting tights

99p store has launched a new range of bottom support tights, which the retailer claims give the wearer a derriere to match that of Pippa Middleton.

The new ‘Tum and Bum’ tights have extra elastic around the bottom that acts to mould it into the ‘ideal’ shape.

The hosiery comes in a single standard six with a range of colour options, including the classic nude and black.

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99p Stores founder Hussein Lalani told the Daily Mail: “They are the ultimate bottom support.

“Our research showed that our customers are keen for this sort of product… And what our customers want, we supply where we can. These tights have been top of wish lists for the last few months.”

99p Stores made headlines, last year, when it launched the first 99p bra in the UK. It also offers a three pack of boy’s briefs, a two pack of boy’s boxers and a bikini set for the same price.



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