4G to boost business

Lightning fast 4G mobile technology is set to impact UK shopping in a big way, bringing a dramatic increase in profits, according to London Loves Business.

Research from eBay and retail research agency Conlumino suggest sales could increase by as much as £1.8 pounds, simply by making online shopping via phone quicker and more reliable. These predictions are part of a greater trend towards increased online revenues; for instance, in 2012, Visa Europe predicted half of all its transactions would be made via mobile in eight years.

Equipping people with the power to shop anywhere, anytime, 4G offers retailers the chance to make themselves ever available. Conlumino’s Neil Saunders advised businesses act fast and “take every chance to engage consumers, inspiring them and giving them every possible opportunity to buy and interact with their brands,” creating dedicated customers before the technology even arrives.

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