Curvy Kate has now closed its first ever Facebook design application, with over 3000 swimwear designs uploaded within just five weeks.
The brand has shortlisted the Top 30 designs, which met its criteria for ‘fun and figure flaunting’ beachwear.
The ‘Beach Brilliance’ shortlist has now been uploaded to Facebook for a final public vote, where the 30 favourites will call upon the public to ‘like’ their design. The overall winner will receive Curvy Kate’s latest swimwear collection.
The brand reported an overwhelming reaction to the social design competition, which ran across the US, Australia and the UK pages. The app encouraged ‘fans’ of the brand to choose their favourite swimwear top and swimwear brief combination, which was then uploaded to the social networking site to compete against the Curvy Kate community.
The balcony bra top option was chosen most by the community, with the tie side brief to match. The app concept had over 60,000 possibilities available and, according to Curvy Kate, the tool has provided insightful information to the brand, as well as being a fun activity for its followers to engage in.
Curvy Kate marketing manager Hannah Houston said: “We first came up with this concept as we wanted something fun, interactive and viral that our fans could take part in. First and foremost the application puts our fans in the driving seat and was designed as a fun competition to get people talking and thinking about what they would want if they could have any piece of swimwear.”
She added: “We have seen some fun and adventurous designs, with a multitude of colour choices and combinations. It shows that the curvy girl doesn’t want to hide on the beach and wants to wear what her smallest busted counterparts might. As we continue to develop our collection it’s great to give our fans the chance to be involved in design and creativity and we’ll also be able to track popular pieces, colours and designs. Our community is continuing to grow and we want to continue to find out exactly what our customer needs.”
Over the last 18 months, the Curvy Kate Facebook pages have seen a growth of 6215 percent, a growth it attribute partly to the ‘range and diversity of fan interaction and inventive applications’. Launched in 2009, the brand has made heavy use of social media build awareness in the industry form strong relationships with its customers.
Curvy Kate launched its swimwear range in 2012 which has grown into a 13 piece mix and match collection for Spring Summer 2013. The range will be in store by the end of November.