2bU designs nude lingerie for darker skins

2bU, a new nude lingerie brand for darker skinned women, will be launching at MODA, this month.

The brand focuses on women of colour, incorporating skin tone, size and body shape into bras, briefs and loungewear. The range not only provides tonal shades for nude lingerie for darker skinned women, but also provides a ‘bra for the bottom’ – specially designed briefs to fit various buttock shapes.

The debut 2bU collection has three ranges: Teen, Core, Premium and Loungewear. Each range has up to five bra shapes, with a wide variety of sizes and shapes, to suit small backs, small cup, large backs, and large cups. RRP start from £58 per set (bra and pants).

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Luxury kimonos are available within the loungewear collection with a RRP from £195.

The brand was founded by entrepeneurs Sumana Mukhopadhyay and Sadia Sisay.

On co-founding the company, Sisay said: “I’ve spent 24 years searching for gorgeous underwear to suit my skin tone and body shape and this is the first range that addresses skin colour and body shape,” says Sadia. “We know from a survey conducted for 2bU that a staggering 82 percent of women surveyed across the USA and UK said they did not find it easy to find lingerie similar to their skin tone and 94 percent of respondents said they would buy skin tone lingerie if it was available.”



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