Eurovet, the organisers of Salon International de la Lingerie, are predicting 2017 to be the year of the bralette.
Originating from the US, the bralette has now made its journey across the Atlantic, with most lingerie brands releasing their own take on the wireless style.
Eurovet said the bralette’s triumph has been driven by its ability to promote freedom of movement and natural curves.
“It successfully enhances all breast shapes thanks to its elasticity and the triangle shape of the cups, which helps to highlight women’s curves,” the group said.
“But this is not your run-of-the-mill triangle bra; this is a piece of lingerie that takes inspiration from ready-to-wear designs, offering a comfortable and lightweight option.”
So it’s goodbye to padding, push-ups and underwire and hello to close-fitting styles, crop tops, bustiers and soft bras.
Lingerie brands that are exhibiting their own versions of the bralet at Salon International de la Lingerie this weekend include Gossard, Else, la Nouvelle, Barbara, Huit, Only Hearts, Marie-Jo, Chantelle and Cosabella.