Top retailers will do more to proactively monitor what is happening across their channels and back end systems and make use of this data to improve their business model.
It is time to set business goals and benchmark your performance with industry norms, by using the latest in dashboard technology to collect a raft of other real time data about the content and functionality shoppers have used.
Retailers will also use predictive analytics in the online store to help them understand how different kinds of consumers interact with their site, products and offering.
This will enable them to send targeted promotions, optimise consumer experience and understand more about the relationship between frequency of purchase and customer lifetime value.
Credit: Andy Burton, CEO of eCommerce systems integrator, Tryzens.