According to Adobe, 41% of online spending in 2016 was transacted via a mobile device.
2017 will see dramatic improvements in the mobile shopping experience and not just ensuring a site displays correctly on any device.
To stay ahead of the competition, retailers will invest in simplifying mobile interaction to drive both online and in-store sales, and better optimise to ergonomic features and behaviours.
Touch driven navigations, biometrics for payment authentication and location based events will start to emerge into the mainstream. This includes innovations such as being able to pay for items via mobile instead of queuing, or alerts for staff that a “click and collect” customer is coming to pick up their order.
Credit: Andy Burton, CEO of eCommerce systems integrator, Tryzens.