Ecommerce has the potential to completely revolutionise the effectiveness and profitability of your entire business.
Pursuing a single view of stock and a single view of the customer across physical and online stores is fast becoming essential.
In the future, systems will be fully integrated (increasingly in real-time via middleware) to support all channels and enable flexible and innovative ways of serving and interacting with the customer, while improving profitability.
For example, extending the visibility of stock and deploying ‘smart logisitics’ options to calculate the optimal order for a specific customer, will reduce the cost pressure of deliveries and returns.
Credit: Andy Burton, CEO of eCommerce systems integrator, Tryzens.