With so much innovation it is easy to lose sight of the basics. The most successful retailers in 2017 will invest more in evaluating their offering to make sure customers can quickly find what they want and have access to the most straightforward payment and delivery options.
There should also be plenty of relevant promotions (such as loyalty schemes, personalisation and content) to motivate shoppers to return to your site time and again.
Savvy retailers will also put more effort into assessing whether their online offering works well on all devices, and in harmony with their physical stores.
Credit: Andy Burton, CEO of eCommerce systems integrator, Tryzens.