10,000 entries in Curvy Kate birthday campaign

Curvy Kate saw 10,000 entries for its 3rd birthday prize giveaway, last month.

The promotion was run through the social networking site Facebook (www.facebook.com/curvykate) and managed by social media agency mycleveragency.

It encouraged ‘fans’ to enter their details to win a daily prize from partners such as Debenhams, Figleaves and Littlewoods, Soap and Glory, Dove and Collectif, amongst other top giveaways.

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The promotion also contained a unique viral feature, allowing fans to click through a shared link.

Curvy Kate’s social pages have reportedly seen a dramatic growth over the last six months. Before the 3rd birthday celebrations began, Curvy Kate’s Facebook page was exposed on average to just over 58,769 active users per month. Since then, that figure has risen to 261,885.

One winner was picked automatically each day and, over the 12 day period, Curvy Kate’s ‘fans’ rose by 8 percent to a total of around 24,800.

Curvy Kate pr and marketing manager Hannah Houston said: “It’s been a really fun 12 days and has been great giving something back to our fans. The past 3 years have flown by but it’s important to remember how crucial our customers are and we hope to keep building on these relationships. It was also a useful tool to spread awareness about our key retailers and promote the new Autumn Winter 2012 collection.”



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